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When a user finds your app in searches, what do you want them to see first? You control that with the creatives your app page uses. These set your first impression and can have a big impact on your click-through-rate (CTR), making creative optimization an essential part of App Store Optimization.
It is common for popular franchises and shows to be adapted into mobile games, whether as a quick tie-in to earn money or as a dedicated project to pay tribute to the story. One such game is “DanMachi – Memoria Freese,” a mobile game based off the fantasy comedy series “Is It Wrong to Try to Pick Up Girls in a Dungeon.” In this week’s App Store Spotlight, we take a look at Memoria Freese’s App Store Optimization and see if it needs to level up.
When your app is ready, it may be tempting to launch it everywhere immediately. But discretion is often the wiser choice – a soft launch may be appropriate before your app goes live worldwide. With that in mind, here’s what you should know for your app’s soft launch and how it can help your App Store Optimization.
2018 proved to be a record-breaking year for Apple and the App Store, with consumers worldwide spending over a billion dollars between Christmas Eve and New Year’s Eve. The week of profits was then concluded with New Year’s Day 2019 setting a new single-day record. This impressive start to 2019 continues to illustrate the growing value of the app economy, as well as why App Store Optimization is essential for success within the App Store.
Creating and launching an app is no easy task. Countless hours of designing and programming all lead up to the creation of a single application, which is then placed into stores to compete against millions of other apps for downloads. In order to succeed in the app market, developers and marketers need to utilize every App Store Optimization tool at their disposal. Even then, marketers still often wonder: is a paid campaign really necessary?
With a new year comes plenty of New Year’s Resolutions to lose weight, which means health and fitness apps are seeing an upswing in popularity – searches for “Fitness app" doubled their average in the beginning of January. One such app is Fitlist, which is designed to track workouts and help users reach their fitness goals. For this week’s App Store Spotlight, we take a look at the Fitlist app and see if its App Store Optimization is in good shape and working out.
2019 has begun, launching a new year of growth. As the app economy continues to grow, so too do the aspirations of developers and the competition within the market. With that in mind, it’s time for developers to make New Year’s resolutions for their App Store Optimization strategy.
In mid-2018, mobile app developers such as Netflix and Epic Games tried to circumvent the App Store’s cut of the profits from in-app purchases. Now Netflix has launched a global change to no longer support iTunes as a method of payment, so as to ensure that Apple will not be receiving any percentage of the developer’s profits. Following this announcement, one must understand how Netflix is doing this and whether or not other developers can, will or should follow their lead, as well as how it can impact their App Store Optimization.
Google is doing a little cleaning up and revamping before the holidays, with a new anti-spam system and redesigns to the Play Store. While some of these changes are simply visual updates, others may have an impact that developers should consider.
With just around a week to go until Christmas, children are hoping that Santa Claus will bring them the gifts they want this year. The “PNP – Portable North Pole” app is designed to provide children with personalized video messages from Santa, creating an on-demand and custom experience. But does its App Store Optimization have the same kind of magic? For this week’s App Store Spotlight, we take a look at PNP and see if it’s on ASO’s nice list.
2018 was quite the year for the mobile app market. Between innovations in app technology, changes to the app stores, new devices and more, it’s a world very different from what we saw at the beginning of the year. As such, with 2018 drawing to a close, it’s time to look back and see what changes the year brought.
Apple Search Ads has added a new reporting feature that will make it even easier for developers to track their app’s performance for a wide array of metrics. In addition to the new reporting tools, it’s also expanding its availability to nine more territories, allowing developers to reach more users around the world with their Search Ads campaigns.