What Every Android App Creator Should Know About Google Play Keywords And ASO
Posted on March 19th, 2016
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What to Track in Google Mobile App Analytics
Posted on March 17th, 2016
The Google Mobile App Analytics tool enables app developers and marketers to track a wide range of metrics as well as gather and use data on other analytics platforms. However, first time users of Google's feature-rich analytics solution may face difficulties selecting the metrics to track from the many options available. As such, marketers and developers should focus on the following metrics:
5 Steps For App Launch Success
Posted on March 16th, 2016
You've spent months, perhaps even years, developing an app that you know is the best thing since sliced bread. Your team has poured heart and soul into this project and cannot wait until launch day. However, without an effective pre-launch strategy for your app, it will more than likely flop. To be sure your app launch goes swimmingly, follow these top 5 steps for app launch success and mobile app promotion.
4 Awesome Free Mobile Analytics Services
Posted on March 12th, 2016
One way developers can stay ahead of the competition in today's highly competitive business environment is by incorporating data-driven solutions into their mobile apps. Luckily, developers can access a whole host of free and premium mobile analytics tools. With that in mind, here is a look at four awesome free mobile analytics services.
A Comprehensive Overview Of ITunes App Analytics
Posted on March 11th, 2016
While there are plenty of tools for tracking app performance, iTunes App Analytics stands out from the crowd for a number of reasons. The following information can help you see what this program does, how it works and what its strong and weak points are.
Mobile Marketing Software
Posted on February 27th, 2016
From marketing your mobile app to reaching your target audience on their smartphones in any app, taking advantage of the breadth of opportunities in mobile requires the right software tools. Finding the best mobile marketing software tools begins with an understanding of where the mobile opportunities are - which could mean in-app SDKs or software used externally like app store intelligence data.
5 Tips to a Better Google Play Ranking
Posted on February 19th, 2016
Acquiring relevant users organically in app store search is the primary focus of app store optimization.
Google Mobile Analytics
Posted on February 18th, 2016
In the early days of mobile apps, marketers used Flurry Analytics in their iOS apps and Google Analytics in their Android apps.
Choosing App Store Keywords
Posted on February 16th, 2016
Choosing app store keywords for an app’s store listings has at times been viewed as the holy grail of app store optimization. The thinking was that finding the magical combination of low competition, high traffic words would drive heaps of organic traffic to even the worst of mobile apps. While keywords are a big part of ASO, Gummicube considers the initial selection of keywords as much less important than the building of a complete acquisition funnel, and the ongoing optimization of target keywords and phrases as they support the funnel.
4 Steps for Better App Store Rankings
Posted on February 12th, 2016
A modern strategy of content marketing is investing in one great piece of content per week or month rather than posting daily articles targeting keywords. There is so much content being pushed on blogs and social media properties that to be discovered, read, shared, used - the content needs to be the best post for a given topic. For example, Gummicube saw that most app store optimization guides were either lacking, incomplete or inconsistent with what we were seeing in the app stores with our clients. We thought we could build the best ASO guide and did. This ASO Guide serves as a primary piece of “cornerstone content” for Gummicube and helps both introduce and educate clients and prospects. (For those wondering, this approach is called the SkyScraper technique among other names.) What does this have to do with apps? Well - the same is true in the app stores. There are millions of apps available for download, how does your app find its way to the top of an app store category or relevant search results (without buying installs)?
Making Sense of the Recent Apple and FaceBook Results
Posted on February 11th, 2016
Allocating budgets and prioritizing projects are primary concerns for marketers and executives. We rely on industry conferences and chatter, what competitors are doing and what is working internally to help guide these decisions. Two of the biggest and most influential companies in technology - one being the biggest company globally, ever - released
Trends in Mobile Marketing
Posted on February 6th, 2016
Mobile app usage and the enormous volume of apps continues to impact