App Icon Design for Google Play
Posted on July 29th, 2015
Before a potential user sees an app's description, screenshots, video or ratings, users see an app's icon. Used as sort of an app logo - the app icon's primary role in app store optimization for Google Play is in conversion. There are many theories on app icon design, from which colors to use to the use of text vs no text. Generally, the goal should be to efficiently communicate the app's main features or otherwise align to them. "Efficient" app icon design in this case means "simple". Because of the impact of the App Icon design on app conversion, we we recommend asking potential users, via a