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5 Smart Strategies For App Store Screenshots

Posted on October 7th, 2015

Without looking, do you know which element of an app listing makes up 75% of the view in the app store search results? Here is what Apple’s app store search results look like on my iPhone 6: The first result is Twitter’s Periscope. While the listing includes the app name, publisher, icon and even ratings, the first two screenshots take center stage. Optimizing an app listing for visibility in search results consumes a lot of what’s talked about in ASO, but converting viewers is how we actually acquire users. And since the screenshots are such a big part of the view a potential user sees when navigating the app store - we need to make sure our screenshots are optimized for conversion.

App Store Optimization Tips

Posted on October 5th, 2015

According to a recent report from comScore, the vast majority of app installs come via the app store, with search being the leading mobile app discovery method. Optimizing an app listing for the app stores continues to be one of app marketing’s highest ROI activities. What follows is 5 app store optimization tips.

White Hat ASO vs Black Hat ASO

Posted on October 3rd, 2015

Any time there is an algorithm that determines where an object (website, book, mobile app, etc..) ranks for a specific search, there are ways to improve the object’s ranking. For example, a book on Amazon is much more likely to be ranked highly in a search if the title of the book contains the searched for words. Practices for optimizing a mobile app for the

How To Rock Mobile App Localization

Posted on September 30th, 2015

Make no mistake, the mobile explosion and migration from the web to apps is not just an American or even Western phenomenon.

Mobile Marketing Best Practices

Posted on September 29th, 2015

Just when marketers caught up with websites, social media disrupted the digital marketing landscape. While providing new ways to reach customers, navigating how businesses should use Facebook, Twitter and LinkedIn (not to mention Instagram and Pinterest and many more) continues to be a challenge. Now mobile has arrived to the scene, faster and bigger than any technology before it. The only reason they are called “mobile devices” or “smart phones” is because “personal computers” was already taken. It is not just the use of mobile devices that is the story that is changing everything, but the use of mobile apps. To add to the intrigue, mobile devices and apps are not just used while waiting in lines or “on the go”, but while sitting on the couch as the second screen. Like social media and the rise of the web before it, the rapid transition to mobile and mobile apps provides opportunities and challenges.

Submitting an App to Google Play

Posted on September 23rd, 2015

Congrats - you have a mobile app ready for submitting to Google Play! If you don't have a Google Play Publisher account, which provides access to the developer console, you are going to want to sign up for that here.

How Much Does it Cost to Develop an App

Posted on September 22nd, 2015

The best pace to start with estimating the costs of developing a mobile app is in understanding there is a big range. Functionality, design, service level and development language all impact the final costs of developing a mobile app, and that’s before marketing costs are included. With cars or houses, function and design is often easier to conceptualize for the non-developer. We expect the engine, the suspension, the design, the interior and the add-ons all to impact costs and have some idea of how. For software, specifically mobile apps, it can be hard to know if a specific feature or function is even possible, let alone how much it would cost to add. Let’s remove some of the mystery related to the costs of developing mobile apps by looking at the variables that impact the cost of developing a mobile app the most.

Mobile App Development & App Store Optimization: What is App Success in 2015?

Posted on September 10th, 2015

The world of apps has boomed since it began to form in 2008. App stores like Google Play or Apple’s own App Store have become saturated with apps, making competition fierce and standing out an even harder task. As a company, we get asked questions ranging from the beginning of the app development cycle, all the way through an app’s marketing life. With all the right tools, you can get your app from concept to download.

Cross Platform App Development

Posted on September 9th, 2015

As the dust settles from the wild adoption of mobile devices over the last few years, there appears to be some clear winners and losers. The businesses of Blackberry and Nokia were negatively affected, and attempts to enter the device market by Amazon and Windows are largely failures. But instead of having one clear winner (as is often the case in technology), we have two. Both Apple and their iOS mobile operating system, and Google's Android appear to have carved out significant space in this new mobile world. But the segmentation looks like this: 

How to Create an App and Make Money

Posted on September 2nd, 2015

To create an app that makes money, mobile app publishers and developers need a validated idea, and a plan for acquiring and monetizing users. We have covered user acquisition in various posts, from optimizing an app store listing to paid Facebook campaigns. Here, we will explore common monetization methods for mobile apps and trends likely to impact how apps make money.

App Store Ranking Algorithm and Impact of App Name Length

Posted on August 26th, 2015

After some limited volatility in the App Store in mid-July, there were lots of theories as to not only what happened, but if there were some longer-term implications to Apple’s App Store ranking algorithm. The primary claims was that Apple was penalizing apps with long app titles.

Relevant Search Term Coverage

Posted on August 21st, 2015

Is it better to try and rank for 1 or 2 targeted keywords, or to rank for 100's?

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