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Google recently announced that over the next few weeks, Google Play ads will begin to appear in the search results on Google Play. Google shared a gif on how it would look in practice, which looks a lot like how Google delivers sponsored results in web search. For now, this is being released to a "limited set of users... from a pilot group of advertisers".
Want more downloads? Super-relevant, organic downloads? Check out our slides
App Localization is important because mobile is a global phenomenon - with smartphones surpassing PCs and expected to exceed 2 billion devices in 2015. Consider for 2014:
As mobile app marketers know, much of Apple’s app store search and discovery data is hidden.
When we discuss how to market an app, we are essentially focusing on what activities maximize the ROI of app development and mobile app marketing investments. Vanity metrics like downloads are cast aside for metrics related to retention and engagement.
A Simple Strategy to Increase CTR and CRO on Paid Campaigns
If 2014 was the explosion of Facebook as a mobile app marketing and user acquisition channel - 2015 is shaping up to be the year of alternative channels. Pinterest announced today that they are supporting app downloads, where users can install mobile apps directly from Pinterest with a new product called App Pins. 
If I told you there was a user acquisition channel that:
Pulling together some of the latest numbers on mobile app monetization trends from various sources -
Clash of Clans and Boom Beach have TV commercials. Candy Crush has tv ads and outdoor ads.
The Super Bowl is Feb 1st, Apple just released their earnings for Q4, Google said they just passed Apple in # of apps. Let's take a look at
Chartboost, a leading Mobile Advertising Network, reports Cost Per Install (CPI) has increased from $1.66 to $2.69 over the last 12 months - a rise of 62%. The cost per install is often lower than competing traffic channels, and advertisers often wonder how much they should expect to pay per mobile app install. There are six primary factors that influence an advertiser's CPI.