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Fallout Shelter App Store Description Spotlight

Posted on January 14th, 2020

The App Store Description should tell users everything they need to know about an app in a clear and easy to read manner. There are many ways a description can go about this, but there are several best practices that remain consistent. For Fallout Shelter, a mobile game based on the popular “Fallout” franchise, it needs an App Store Description that can make the game stand out on its own while still appealing to fans of the series. For this week’s App Store Spotlight, we look at Fallout Shelter’s App Store Description and see its strengths and weaknesses.

Quora App Store Screenshot Spotlight

Posted on January 7th, 2020

Quora is an online platform where users can ask questions covering a number of topics, with apps available on the Apple App Store and Google Play Store. One component of success on the stores is app store screenshots that showcase the uses and benefits of the app in a visually appealing way. For this week’s App Store Spotlight, we look at Quora’s app store screenshots and see if they follow App Store Optimization best practices.

New Year’s App Icon Spotlight

Posted on December 17th, 2019

With 2020 approaching, user interest in apps for the new year is growing, including New Year Countdown apps and New Year’s Resolution apps. These apps need to make a good first impression when they appear in search results. This is where the app icon comes in.

Boomerang App Description Spotlight

Posted on December 10th, 2019

App descriptions serve several purposes for an app, from informing users of its features to impacting keyword indexation and Apple Search Ads relevancy. Boomerang is a video streaming app with thousands of classic cartoons, available on the Apple App Store and Google Play Store. It was also featured on the Apple App Store recently, due to the large selection of holiday specials users can stream.

ElfYourself App Store Screenshot Spotlight

Posted on December 6th, 2019

With the holidays approaching, seasonal apps are seeing an increase in popularity. In order to appeal to users, these apps need to include strong creatives. This includes app store screenshots and videos, especially for photo and video apps. One such example is ElfYourself, which lets users add their faces to dancing elf videos. In this week’s App Store Spotlight, we look at ElfYourself and see if the app store screenshots it uses can help draw in the holiday crowd.

Slickdeals App Store Spotlight

Posted on November 26th, 2019

Slickdeals is an app designed to help users find and share deals and coupons. With Black Friday approaching, the app’s optimization has been adjusted to target the shopping season. Seasonality requires updating several aspects, including the title, creatives and description. It’s especially important to write an app description tailored to the platform the app is on, including incorporating keywords and testing for conversion. With that in mind, Slickdeals is the subject of this week’s App Store Spotlight, where we see if it can compete in the biggest shopping season of the year.

Minecraft Earth App Store Spotlight

Posted on November 19th, 2019

“Minecraft” is an immensely popular video game where players can mine for material, explore, craft items and build structures. The studio recently launched an augmented reality Minecraft app called Minecraft Earth, which brings the exploration and construction elements into the real world through AR. Will Minecraft Earth see the same success as classic Minecraft, or will it need to build its App Store Optimization first? In this week’s App Store Spotlight, we take a look at Minecraft Earth and see.

Disney+ App Store Spotlight

Posted on November 14th, 2019

Disney+, the streaming app for all of Disney’s movies and TV shows, has launched. Within the first 24 hours, the app received an estimated 3.2 million downloads across the App Store and Google Play Store. While this is a successful launch, good App Store Optimization can help a mobile app remain competitive after the initial hype wears off and new users begin searching for streaming apps. With that in mind, let’s take a look at Disney+ for this week’s App Store Spotlight and see if its ASO has that Disney magic.

Yummly App Store Spotlight

Posted on November 5th, 2019

Yummly is a recipe and shopping list app made to help users find recipes suited for their tastes and needs. With Thanksgiving approaching, apps like Yummly will see increased usage, so improving the app’s App Store Optimization can help it stand out from its competitors. For this week’s App Store Spotlight, we take a look at Yummly to see if it’s ready for the season.

Gwent App Mini-Spotlight

Posted on November 2nd, 2019

Gwent: The Witcher Card Game recently hit the App Store and is already ranking strong. While it is not yet available on Google Play, analyzing its App Store Optimization can provide good insights for developers looking to compete or learn from its success, as well as see how the app’s page can improve and work should the game be made available on Google Play.

Escape Game: Autumn App Store Spotlight

Posted on October 29th, 2019

The Escape Game apps are a series of mobile games by Jammsworks Inc, each with a different theme. They’re mobile apps based off escape rooms, where users must uncover hidden clues and solve puzzles to escape the room. With Fall well underway, apps with an autumnal theme can capitalize on seasonality to grow. For this week’s App Store Spotlight, we take a look at Escape Game: Autumn and its App Store Optimization.

Dumb Ways to Draw App Store Spotlight

Posted on October 22nd, 2019

Dumb Ways to Draw is a game where players use the touchscreen of their mobile devices to draw on the game screen and get bean-shaped characters to safety. The game recently updated for Halloween with special event levels and is featured on the iOS App Store. It also happens to be the subject of this week’s App Store Spotlight, so let’s take a look at Dumb Ways to Draw and see if its App Store Optimization helps it draw in users.

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