Kami 2 App Store Video Spotlight
Posted on November 4th, 2020
How can an App Store Video help showcase the relaxing features of an app? We shine a spotlight on Kami 2 and see how it does it.
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Toca Life World App Store Screenshots Spotlight
Posted on October 30th, 2020
How does Toca Life World use its App Store Screenshots to highlight the app and incorporate Halloween seasonality? We explore in this App Store Spotlight.
Aggretsuko App Store Screenshots Spotlight
Posted on October 21st, 2020
We shine a spotlight on the App Store Screenshots for "Aggretsuko: The Short-Timer Strikes Back," a match puzzle game featured on the App Store.
BuzzFeed App Store Description Spotlight
Posted on October 9th, 2020
A well-written can help a website gain subscribers, while a good App Store Description can convert users and get downloads for an app. To see how this works, we can look at the description for a popular app with news and list articles, such as BuzzFeed.
Brawl Stars App Store Screenshots Spotlight
Posted on September 29th, 2020
What message do you want your App Store Screenshots to convey? For apps and mobile games, the screenshots need to convey core features and the biggest draws of the app early on. For one example of how screenshots do this, we can look at Brawl Stars, a mobile game currently featured by Apple in its list of “Games to Help Pass the Time.” How well do its screenshots convey functionality while engaging with users? We’ll look and see in today’s App Store Spotlight.
Among Us App Store Video Spotlight
Posted on September 22nd, 2020
Among Us is a game that was launched in 2018 but has recently seen an incredible growth in popularity. In addition to its popularity on gaming consoles, it is also a hit on the App Store and Google Play Store, ranking at the top of its categories.
Poesie App Store Description Spotlight
Posted on September 3rd, 2020
Poesie is a poetry app available on the Apple App Store as the App of the Day. It provides a library of poems, including audio recordings, weekly poet highlights and interactive features to help users understand the poetry more.
National Park Trail Guide App Store Screenshots Spotlight
Posted on August 25th, 2020
App Store Screenshots can convey many important aspects of an app, from its design elements to the variety of features it provides. For apps focused around the outdoors, it has to strike a balance of inspiring users to go outside and to bring the app with them.
ClassDojo App Store Description Spotlight
Posted on August 18th, 2020
When users’ needs change, apps need to change with them. An updated App Store Description can be key to letting users know how your app can meet current demands and ongoing needs.
Loóna App Store Screenshots Spotlight
Posted on August 13th, 2020
App Store Screenshots need to do more than show screencaps from an app – they need to convey features and establish a voice for the app. Developers must consider several factors, such as color choice, font for the screenshot copy and how the screenshots look when viewed in Dark Mode.
Day One Journal App Store Description Spotlight
Posted on July 28th, 2020
An App Store Description needs to entice users while describing the app to them. There are many ways developers attempt this, from calling out their awards and accolades to presenting lists of all the features the app provides, but each store has different best practices.
The Almost Gone App Store Video Spotlight
Posted on July 21st, 2020
An App Store Video, including the iOS App Preview and Google Play Promo Video, can set the tone for an app or mobile game. Using in-app footage and music can establish an atmosphere while conveying information about the app. We can see this in the video for The Almost Gone, a mobile game recently featured on the Apple App Store as its Game of the Day.