ClassDojo App Store Description Spotlight
Posted on August 18th, 2020
When users’ needs change, apps need to change with them. An updated App Store Description can be key to letting users know how your app can meet current demands and ongoing needs.
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Loóna App Store Screenshots Spotlight
Posted on August 13th, 2020
App Store Screenshots need to do more than show screencaps from an app – they need to convey features and establish a voice for the app. Developers must consider several factors, such as color choice, font for the screenshot copy and how the screenshots look when viewed in Dark Mode.
Day One Journal App Store Description Spotlight
Posted on July 28th, 2020
An App Store Description needs to entice users while describing the app to them. There are many ways developers attempt this, from calling out their awards and accolades to presenting lists of all the features the app provides, but each store has different best practices.
The Almost Gone App Store Video Spotlight
Posted on July 21st, 2020
An App Store Video, including the iOS App Preview and Google Play Promo Video, can set the tone for an app or mobile game. Using in-app footage and music can establish an atmosphere while conveying information about the app. We can see this in the video for The Almost Gone, a mobile game recently featured on the Apple App Store as its Game of the Day.
PaperKarma App Store Screenshot Spotlight
Posted on July 14th, 2020
A picture says a thousand words, but sometimes an App Store Screenshot needs to say a little more. App Store listings can include several screenshots with copy to describe their purpose to users.
VoterPal App Store Description Spotlight
Posted on June 9th, 2020
When your app is available in the stores, how will you let users know everything it has to offer?
Carrot Weather App Store Video Spotlight
Posted on June 2nd, 2020
What does an App Store Video say about a mobile app? The video can show your app in action, showcase its top features and much more, as long as it’s designed well.
TED App Store Screenshots Spotlight
Posted on May 19th, 2020
If your App Store Screenshots aren’t engaging and informative, are they even working? A good screenshot set should tell users everything they need to know about the app in a manner that keeps them interested and wanting more – almost like a speech.
Ecosia App Store Screenshots Spotlight
Posted on April 23rd, 2020
App Store Screenshots provide a first look at the UI, features and core values of an app. In the case of Ecosia, a web browser designed to raise money for planting trees and helping the planet, its screenshots should convey its goal while showcasing its functionality. If the screenshots can do this, users will gain a more thorough understanding of the app and are more likely to convert. As today is Earth Day and Ecosia is one of Apple’s top featured apps for the day, our App Store Spotlight will take a look at its App Store Screenshots on the App Store and Play Store.
Curio App Description Spotlight
Posted on April 14th, 2020
The app description serves an important role in informing users about how an app works, what it provides and how much it might cost. An up-to-date description lets users see how an app is relevant to their current needs and ongoing events. This is particularly pertinent for news apps such as Curio, an app that provides audio journalism and is currently featured as an “App of the Day” in the App Store. For today’s App Store Spotlight, we take a look at Curio’s description and see how well it follows App Store Optimization best practices.
Teamfight Tactics App Store Screenshot Spotlight
Posted on April 7th, 2020
An App Store Screenshot will perform well if it can catch user attention at a glance, inform users about the app and connect to their search queries. Most screenshots do this with detailed imagery or informative callout text. Teamfight Tactics, a mobile game featured on the App Store as a Game of the Day, uses a combination of gameplay screenshots and animal characters to reach users. For today’s App Store Spotlight, we look at Teamfight Tactics and analyze its screenshots for App Store Optimization.
Knighthood App Store Video Spotlight
Posted on April 3rd, 2020
What makes a good App Store Video? The video should showcase the best qualities of the app, utilize text and music to inform and engage users and follow the guidelines for both stores. For today’s App Store Spotlight, we look at the mobile game Knighthood, a game currently featured on the Apple App Store, and analyze its video strategy.