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Sky: Children of the Light App Store Video Spotlight

Posted on February 21st, 2020

An App Store Video can provide users with their first look at an app or mobile game. It shows the app in action, demonstrates graphics and animation and sets user expectations. A good video can improve conversions by up to 25%, although a poor video could have an inverse effect. For this week’s App Store Spotlight, we take a look at Sky: Children of the Light and see how its video is designed to attract and convert users.

Hidden Objects Valentine’s Day App Store Screenshots Spotlight

Posted on February 14th, 2020

App Store Screenshots can give a user their first look at the app, so it’s important they make a good impression. When an app relies on seasonality, such as Valentine’s Day apps, it’s equally important that they use their screenshots to capitalize on the holiday with thematically appropriate imagery. For this week’s App Store Spotlight, we take a look at Hidden Objects Valentine’s Day to see how its App Store Screenshots utilize seasonality and how they’re designed for conversions.

Tap Cats App Description Spotlight

Posted on February 8th, 2020

The App Store Description is what gives users important details about an app. It should be engaging, informative and easy to read. “Tap Cats: Epic Card Battle CCG,” a mobile game available on the Apple App Store and Google Play Store, is the subject of this week’s App Store Spotlight, where we see how its App Store Description works on each storefront.

NFL App Store Screenshot Spotlight

Posted on January 31st, 2020

App Store Screenshots are key to user conversion, especially when there’s a relevant event on the horizon. The Super Bowl is approaching, so developers of football apps should aim to capitalize on the event. In order to appeal to users searching for Super Bowl content, the screenshots should be designed with App Store Optimization best practices and seasonality. For today’s App Store Spotlight, we take a look at the NFL app and see how its App Store Screenshots are designed.

Call of Duty Mobile App Store Video Spotlight

Posted on January 24th, 2020

An App Store Video is a great way to engage users and demonstrate an app’s features in action. For mobile games, this can be a powerful tool for driving conversion. Call of Duty Mobile, a mobile version of the popular console FPS game franchise, uses an App Store Video designed to hype users and boost conversions. For today’s App Store Spotlight, we look at its App Store Video.

Be My Eyes App Description Spotlight

Posted on January 22nd, 2020

An App Store Description should convey the uses and purpose of an app in a way that users can read easily. It can be tricky for apps that serve an important purpose to condense everything down, but it is necessary. Be My Eyes, an app designed to help the visually impaired through user volunteers, needs a good description to convert users into new volunteers. In this week’s App Store Spotlight, we focus on Be My Eyes and its App Store Description.

Starbeard App Store Video Spotlight

Posted on January 18th, 2020

An App Store Video, whether it’s an App Preview Video on the Apple App Store or a Promo Video on Google Play, can be a powerful tool for user conversion. A good video can increase conversions by up to 25%, although a poorly-made one can have an equally detrimental effect. For apps available on both the App Store and Google Play Store, it may be necessary to create more than one video. For an example of this, we look at the mobile game Starbeard and its App Store Videos.

Fallout Shelter App Store Description Spotlight

Posted on January 14th, 2020

The App Store Description should tell users everything they need to know about an app in a clear and easy to read manner. There are many ways a description can go about this, but there are several best practices that remain consistent. For Fallout Shelter, a mobile game based on the popular “Fallout” franchise, it needs an App Store Description that can make the game stand out on its own while still appealing to fans of the series. For this week’s App Store Spotlight, we look at Fallout Shelter’s App Store Description and see its strengths and weaknesses.

Quora App Store Screenshot Spotlight

Posted on January 7th, 2020

Quora is an online platform where users can ask questions covering a number of topics, with apps available on the Apple App Store and Google Play Store. One component of success on the stores is app store screenshots that showcase the uses and benefits of the app in a visually appealing way. For this week’s App Store Spotlight, we look at Quora’s app store screenshots and see if they follow App Store Optimization best practices.

New Year’s App Icon Spotlight

Posted on December 17th, 2019

With 2020 approaching, user interest in apps for the new year is growing, including New Year Countdown apps and New Year’s Resolution apps. These apps need to make a good first impression when they appear in search results. This is where the app icon comes in.

Boomerang App Description Spotlight

Posted on December 10th, 2019

App descriptions serve several purposes for an app, from informing users of its features to impacting keyword indexation and Apple Search Ads relevancy. Boomerang is a video streaming app with thousands of classic cartoons, available on the Apple App Store and Google Play Store. It was also featured on the Apple App Store recently, due to the large selection of holiday specials users can stream.

ElfYourself App Store Screenshot Spotlight

Posted on December 6th, 2019

With the holidays approaching, seasonal apps are seeing an increase in popularity. In order to appeal to users, these apps need to include strong creatives. This includes app store screenshots and videos, especially for photo and video apps. One such example is ElfYourself, which lets users add their faces to dancing elf videos. In this week’s App Store Spotlight, we look at ElfYourself and see if the app store screenshots it uses can help draw in the holiday crowd.

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