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An App Store Description needs to entice users while describing the app to them. There are many ways developers attempt this, from calling out their awards and accolades to presenting lists of all the features the app provides, but each store has different best practices.
An App Store Video, including the iOS App Preview and Google Play Promo Video, can set the tone for an app or mobile game. Using in-app footage and music can establish an atmosphere while conveying information about the app. We can see this in the video for The Almost Gone, a mobile game recently featured on the Apple App Store as its Game of the Day.
A picture says a thousand words, but sometimes an App Store Screenshot needs to say a little more. App Store listings can include several screenshots with copy to describe their purpose to users.
When your app is available in the stores, how will you let users know everything it has to offer?
What does an App Store Video say about a mobile app? The video can show your app in action, showcase its top features and much more, as long as it’s designed well.
If your App Store Screenshots aren’t engaging and informative, are they even working? A good screenshot set should tell users everything they need to know about the app in a manner that keeps them interested and wanting more – almost like a speech.
App Store Screenshots provide a first look at the UI, features and core values of an app. In the case of Ecosia, a web browser designed to raise money for planting trees and helping the planet, its screenshots should convey its goal while showcasing its functionality. If the screenshots can do this, users will gain a more thorough understanding of the app and are more likely to convert. As today is Earth Day and Ecosia is one of Apple’s top featured apps for the day, our App Store Spotlight will take a look at its App Store Screenshots on the App Store and Play Store.
The app description serves an important role in informing users about how an app works, what it provides and how much it might cost. An up-to-date description lets users see how an app is relevant to their current needs and ongoing events. This is particularly pertinent for news apps such as Curio, an app that provides audio journalism and is currently featured as an “App of the Day” in the App Store. For today’s App Store Spotlight, we take a look at Curio’s description and see how well it follows App Store Optimization best practices.
An App Store Screenshot will perform well if it can catch user attention at a glance, inform users about the app and connect to their search queries. Most screenshots do this with detailed imagery or informative callout text. Teamfight Tactics, a mobile game featured on the App Store as a Game of the Day, uses a combination of gameplay screenshots and animal characters to reach users. For today’s App Store Spotlight, we look at Teamfight Tactics and analyze its screenshots for App Store Optimization.
What makes a good App Store Video? The video should showcase the best qualities of the app, utilize text and music to inform and engage users and follow the guidelines for both stores. For today’s App Store Spotlight, we look at the mobile game Knighthood, a game currently featured on the Apple App Store, and analyze its video strategy.
An App Description should be easy to read, informative and engaging. Updating descriptions for current events, seasonality and specials can keep the app timely and users informed. For today’s App Store Spotlight, we look at Libby, a virtual library app for ebooks and audiobooks, and see how its description conveys information about the app.
An App Store Screenshot is an opportunity to visually present an app while describing its functionality. For apps like Pigment, an adult coloring book app, it is key to show users the patterns and artwork they can make on it. For today’s App Store Spotlight, we look at Pigment’s App Store Screenshots and see how they present the app to its users.