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App Store Video Guidelines: How Apple and Google are Different

Posted on March 27th, 2020

An App Store Video is a creative asset for most mobile apps and games that can provide a look at the app in action, making it an important part of App Store Optimization. The video should be carefully designed to demonstrate the app and its features in an engaging manner, which may require creating different videos for the Apple App Store and Google Play Store. It’s important to understand the different rules and guidelines for each store when designing an app video.

App Store Adds 20 New Territories

Posted on March 26th, 2020

The App Store continues to expand across the world, with the announcement of 20 new countries. This increases the total number of countries the App Store is available in from 155 to 175, providing opportunities for app developers to reach new markets.

Angry Birds AR App Store Video Spotlight

Posted on March 24th, 2020

The App Store Video shows an app in action, letting users see what they can get from it in a visually engaging way. Apps and mobile games can benefit from including videos on their app store listings, as a good video can help improve conversions. For today’s App Store Spotlight, we look at Angry Birds AR: Isle of Pigs, an augmented reality version of the popular mobile game. How does Angry Birds AR use its App Store Videos to market the app?

Tokaido App Description Spotlight

Posted on March 21st, 2020

The App Description can delve into an app’s features and details, draw users in with promises of exciting gameplay and highlight what users and critics think. For today’s App Store Spotlight, we look at the description for Tokaido, a mobile app based on a popular board game. The game developers recently made it free to download, so how can they use the description to highlight its value and bring in new users?

Armello App Store Screenshot Spotlight

Posted on March 20th, 2020

App Store Screenshot best practices guide app developers on how to best present their app to users. Good screenshots can help improve the clickthrough rate (CTR) and conversions for an app, while poor screenshots fail to convey the benefits of the app or can even repel users. For today’s App Store Spotlight, we take a look at the mobile game Armello, which is currently featured on the App Store, and see how its App Store Screenshots follow ASO best practices.

Google Play Developer Console Notes Extended Review Times

Posted on March 19th, 2020

App developers logging on to the Google Play Developer Console received a notification alerting them to longer than average review times. App developers should take this delay into account when launching new apps or updates, as the review process can now take a week or longer.

Marco Polo App Description Spotlight

Posted on March 17th, 2020

The App Description provides key information about an app to its potential users. The description should be clear and easy to read, provide in-depth information about the app features and be written with the ranking algorithm and store listing display each store in mind. For today’s App Store Spotlight, we take a look at the description for Marco Polo, a communications app available on iOS and Android devices, to see how its description is formatted for each store.

App Store Optimization for Telecommuting Apps

Posted on March 14th, 2020

There are apps out there for nearly every purpose, and all of them can benefit from App Store Optimization. As workers and companies look into telecommuting options that enable them to work from home or on the go, apps offering such capabilities should examine their App Store Optimization to ensure they’re reaching and converting the optimal number of users. Here are some ASO tips for telecommuting apps.

Scrabble Go App Store Video Spotlight

Posted on March 13th, 2020

An App Store Video can show users what makes an app useful or a mobile game fun. Good videos can improve conversions with engaging footage, music and descriptive text. For today’s App Store Spotlight, we look at Scrabble Go and see how its videos on the Apple App Store and Google Play Store can accomplish this.

Preparing for Apple’s New App Store Categories

Posted on March 12th, 2020

Apple recently announced the addition of new App Store categories: “Developer Tools” and “Graphics & Design.” When these categories are added, apps across the store are likely to see their rankings change as a result of reindexation. App developers should determine if moving their app to one of the new categories will be beneficial, understand how these changes will shake up rankings and prepare their App Store Optimization accordingly.

Smite Blitz App Store Screenshot Spotlight

Posted on March 10th, 2020

An App Store Screenshot can showcase many things about an app, such as its graphics or a mobile game’s characters. Every aspect, from the features highlighted to the order of the screenshots, can make a difference. For today’s App Store Spotlight, we take a look at the screenshots for Smite Blitz, a mobile game currently featured on the Apple App Store.

App Store Icon Best Practices for ASO

Posted on March 7th, 2020

The App Store Icon provides users with a first impression of an app before they even click on its page. Whether the app appears as a featured app, in searches or in a category list, users will see the icon. This makes the icon an important creative asset for every app, and an understanding of App Store Optimization best practices for App Store Icons critical to conversion.

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