APP STORE OPTIMIZATION BLOG
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App Store Top Trends - Vol. 1
Posted on April 14th, 2022
Welcome to Gummicube’s ASO Top Trends – a quick, one-stop-shop for the latest developments in [App Store Optimization](https://www.gummicube.com/), app store trends, quick tips to improve your ASO strategy, and so much more.
App Store Spotlight - Louis Vuitton City Guide
Posted on April 11th, 2022
From the grandeur of the Big Apple to the bustling streets of Seoul, to the old-world charm of Venice – the Louis Vuitton City Guide app takes exploration and tourism to wonderful new heights. Featured in today’s “Treat Yourself” collection is a travel guide app from none other than the iconic and world-renowned Louis Vuitton Maison.
ASO Weekly - App Store News
Posted on April 9th, 2022
On April 6th, Analysis Group released reports stating that third-party apps now surpass Apple’s native apps in global usage.
What is App Store Optimization?
Posted on April 7th, 2022
App Store Optimization (ASO) is a process in which an app can rank for relevant keywords to increase downloads from a more suitable audience.
App Store Spotlight - Memrise
Posted on April 5th, 2022
Parlez-vous-français? Sprechen Sie Deutsch? क्या आप हिंदी बोलते हैं? If you’re one of the millions of people around the world who want to learn a new language, you may be finding it difficult to find a way to learn them in a way that sticks. You may also find that the language apps on the market today are a bit drab, pestering, or inauthentic. Not many users like to be run through the wringer with long lessons. Building language learning skills and habits that fit into your busy schedule is hard – but it doesn’t have to be.
ASO Weekly - App Store News
Posted on April 1st, 2022
This year’s GDC was packed with exciting speaking events, new developments, and networking opportunities with game developers and companies from all around the world. We had a lot of wonderful people come to our booth to learn more about [App Store Optimization](https://www.gummicube.com/), and how it can help them compete in an increasingly mobile world. A lot has changed since we last met, but we’re even more excited about what’s to come.
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App Keyword Search Volume
Posted on March 31st, 2022
Keywords are a dime a dozen, right? Well, not really. When it comes to [App Store Optimization](https://www.gummicube.com/) (ASO), choosing the right keywords to sustain growth on the app stores is an essential part of successful metadata optimization.
App Store Spotlight - Rent the Runway
Posted on March 29th, 2022
Get ready to strut and strike a pose – It’s couture without the couture prices. The app, Rent The Runway has democratized high fashion for everyone and lets us envision a more sustainable future in fashion. Featured in today’s App Store Spotlight as Apple’s App of the Day, Rent the Runway lets users Rent, subscribe to, or buy designer brand clothing without breaking the bank.
App Store Spotlight - Urban
Posted on March 22nd, 2022
Deep-tissue, Shiatzu, stone – now you’re speaking our language! If you’re like the many people around the world who love to relax with a massage, the app featured on today’s App Store Spotlight will soothe all of your pain points. The Urban app brings the massage parlor to you, making it easy and convenient to request an at-home massage from anywhere.
ASO Weekly - GDC '22 & The Mobile Game Industry
Posted on March 18th, 2022
On March 21st, thousands of game developers and companies will come together for the opening day of The 36th annual Game Developer Conference (GDC).
Google Play Feature Graphics
Posted on March 17th, 2022
In today’s ASO Academy, we’ll be taking a look at a creative Google Play exclusive: the Feature Graphic. While this creative app store asset may seem insignificant at first, developers are often unaware of the huge effect they have on conversion and audience engagement. If you're looking to further your creative [App Store Optimization](https://www.gummicube.com/app-store-optimization) strategy to increase conversion, a Feature Graphic might just do the trick. Let’s take a look at what a Feature Graphic is, some of its benefits and best practices.
App Store Spotlight - Playbook
Posted on March 15th, 2022
Are you feeling a little more inspired to get your workout on after Spring Forward? Admittedly, we’re still having a bit of trouble waking up this early, but lucky for us, workout apps make it easier to exercise at any time and anywhere.