APP STORE OPTIMIZATION BLOG
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Best Apps of 2021
Posted on December 3rd, 2021
Apple and Google announced the top apps of the year for 2021. Apple’s “App Store Award” and Google Play’s “Best of 2021”. Learn more about what makes these apps successful.
Mobile App Marketing Channels
Posted on November 29th, 2021
When choosing a paid marketing channel there are many avenues to choose from, including Apple Search Ads that appear across the iOS App Store and Google Ads that show up on Google websites across the internet.
App Store - Antitrust Litigation Update
Posted on November 19th, 2021
Epic Games proposes a new cross-platform app store and Apple has relented to allowing developers a way to circumvent their notorious App Store Tax.
App Metadata - Relumine
Posted on November 15th, 2021
Being featured by Apple can provide your app with a short-term boost, but without incorporating the best practices for ASO performance can fall behind.
App Store Connect Holiday Schedule 2021
Posted on November 8th, 2021
Developers on the iOS App Store should plan in advance of the upcoming Holiday Schedule to allow enough time for apps to get approved during the busy holidays.
App Store Optimization Best Practices - Iteration
Posted on November 1st, 2021
App Store Optimization is an involved process that should be regularly revisited based on recent changes in trends. Iteration is one of the key drivers for success in ASO.
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Mobile Marketing Trends - Seasonality
Posted on October 29th, 2021
It’s the Holiday Season - App Store Optimization is key to getting your Black Friday and Cyber Monday deals discovered on the app stores.
iOS 15 In-App Events
Posted on October 25th, 2021
After its announcement at WWDC 21, Apple will start rolling out In-App Events later this week.
App Optimization - Seasonality
Posted on October 22nd, 2021
App Store Optimization is an ongoing process, and in order to maintain relevancy in the app stores developers should keep apps up-to-date with seasonal trends.
App Optimization Android - Cat Bird
Posted on October 18th, 2021
When optimizing an app for the Google Play Store, balancing core keyword targeting with attractive creatives is the secret to ASO success on Android.
Google vs Epic Games
Posted on October 15th, 2021
Google vs Epic Games - Epic finds itself fighting a war on two fronts as its legal proceedings with Apple continue.
App Store Screenshot Design - There Is No Game
Posted on October 11th, 2021
App Store Screenshot Design is key to conversion. See how an Essential Game Indie implements theirs and ideas for improvement.