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While the Apple App Store and Google Play Store host apps from developers all over the world, the companies behind the stores may be giving their own apps extra attention. The stores are under investigation for allegedly favoring their own apps in their stores. Whether or not that is the case, app developers can utilize App Store Optimization to help even the playing field.
The app market is global, reaching users on every nation and in every language. Many developers have apps available in several countries, which requires localizing their App Store and Play Store listings for the languages they’re available in. As localization is an important part of App Store Optimization, it’s important to understand how to maintain ASO during the translation process.
ParkMobile is an app designed to help users find, save and pay for parking spots. It can help users ensure they’ll have a good spot to park, but is its App Store Optimization strong enough to ensure it a good spot in the App Store and Play Store search results? For this week’s App Store Spotlight, we take a look at ParkMobile and see if its ASO is driving it to the top.
Google has been steadily working on Android Q, with the release of a new beta. Developers can utilize this to begin preparing their apps for the upcoming release, as well as determine how to utilize the new capabilities in their apps and plan their App Store Optimization strategy.
The release of Apple’s News+ subscription service, along with other upcoming services, has left many developers nervous about how they are going to compete. While App Store Optimization can help developers remain competitive even with Apple as a rival, the company appears to be taking a “do as I say, not as I do” stance for its own subscription guidelines.
Akinator is an app that claims it can read users’ minds and guess the character or celebrity they’re thinking of. It uses a series of questions to identify a person or character from its expansive database and challenges users to try stumping it. While Akinator claims to be a web genie, App Store Optimization requires a different kind of magic. For this week’s App Store Spotlight, we look at Akinator and see if it has the power to climb up the App Store rankings.
Earlier this week, Apple announced several new upcoming services. Each one is an advancement for existing apps and services, providing new features and capabilities for tools and services users are already familiar with. The announcement left many developers of similar apps worrying about how they can stay relevant, but the answer lies in App Store Optimization.
LINE WEBTOON is an app where webcomic artists can upload their comics for readers to find and enjoy. It hosts a number of hit online comics, designed for easy reading on mobile devices. The app makes it easy to find a new comic to enjoy, but is it an easy app to find on the App Store and Play Store? For this week’s App Store Spotlight, we take a look at LINE WEBTOON’s App Store Optimization.
Apple Search Ads announced the addition of new territories, enabling developers to launch campaigns in new regions. This latest update is a large-scale expansion, more than tripling the number of territories Search Ads are available in. A Search Ads campaign provides multiple benefits for an app’s App Store Optimization, so the expansion is important for developers launching apps in those regions.
With the 2019 Game Developers Conference (GDC) concluding another successful year, attendees left with new insights and looks at the latest in gaming of all shapes and sizes. Everything gaming related was on display, from large studios showcasing their latest games to advancements in virtual reality, and especially the latest in mobile gaming. These are some trends in mobile gaming showcased at GDC, and how developers can use App Store Optimization to capitalize on them.
Epic Games has announced the Epic Online Services, designed to bridge the gap between console, PC and mobile gaming. What this means is that mobile games will not only face more competition from console and PC games, but games going from console to cross-platform mobile will need to understand App Store Optimization in order to compete.
Recently, a Facebook server configuration error caused a glitch that resulted in its longest-ever outage. The glitch left users unable to access not only the Facebook app and webpage, but other apps owned by Facebook, including Instagram, Messenger and WhatsApp. What was a mild inconvenience for users was more problematic for developers who use Facebook ads as part of their marketing campaigns, and might even impact their App Store Optimization.