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HBO NOW App Store Spotlight

Posted on April 16th, 2019

With the premiere of season 8 of “Game of Thrones,” 17.4 million viewers tuned in to watch the show. Many of those viewers watched online via HBO’s apps, HBO GO and HBO NOW. While HBO has many popular shows it can utilize to increase its App Store and Google Play Store rankings, is its app optimized to make the most of them? In this week’s App Store Spotlight, we take a look at HBO NOW and see how it fares in the App Store equivalent of the battle for the throne.

Ensure Your App Appears in the Right Searches

Posted on April 13th, 2019

When users search the App Store and Google Play Store, they have certain expectations that come with each keyword. Just like they wouldn’t want to see a makeup app while searching for a baseball app, they don’t want to see gory content when searching for children’s games. App Store Optimization is intended to help developers ensure their apps appear before the right users in their searches, so you don’t get overlooked, or worse, flagged.

App Store and Play Store Face Antitrust Inquiries

Posted on April 12th, 2019

While the Apple App Store and Google Play Store host apps from developers all over the world, the companies behind the stores may be giving their own apps extra attention. The stores are under investigation for allegedly favoring their own apps in their stores. Whether or not that is the case, app developers can utilize App Store Optimization to help even the playing field.

Localizing Your App Store Description

Posted on April 11th, 2019

The app market is global, reaching users on every nation and in every language. Many developers have apps available in several countries, which requires localizing their App Store and Play Store listings for the languages they’re available in. As localization is an important part of App Store Optimization, it’s important to understand how to maintain ASO during the translation process.

ParkMobile App Store Spotlight

Posted on April 9th, 2019

ParkMobile is an app designed to help users find, save and pay for parking spots. It can help users ensure they’ll have a good spot to park, but is its App Store Optimization strong enough to ensure it a good spot in the App Store and Play Store search results? For this week’s App Store Spotlight, we take a look at ParkMobile and see if its ASO is driving it to the top.

Google Launches 2nd Android Q Beta: What App Developers Should Know

Posted on April 5th, 2019

Google has been steadily working on Android Q, with the release of a new beta. Developers can utilize this to begin preparing their apps for the upcoming release, as well as determine how to utilize the new capabilities in their apps and plan their App Store Optimization strategy.

App Store Subscription Guidelines and Apple’s New Subscription Services

Posted on April 4th, 2019

The release of Apple’s News+ subscription service, along with other upcoming services, has left many developers nervous about how they are going to compete. While App Store Optimization can help developers remain competitive even with Apple as a rival, the company appears to be taking a “do as I say, not as I do” stance for its own subscription guidelines.

Akinator App Store Spotlight

Posted on April 2nd, 2019

Akinator is an app that claims it can read users’ minds and guess the character or celebrity they’re thinking of. It uses a series of questions to identify a person or character from its expansive database and challenges users to try stumping it. While Akinator claims to be a web genie, App Store Optimization requires a different kind of magic. For this week’s App Store Spotlight, we look at Akinator and see if it has the power to climb up the App Store rankings.

Apple News+, Arcade and TV+: How ASO Can Help Developers Compete

Posted on March 30th, 2019

Earlier this week, Apple announced several new upcoming services. Each one is an advancement for existing apps and services, providing new features and capabilities for tools and services users are already familiar with. The announcement left many developers of similar apps worrying about how they can stay relevant, but the answer lies in App Store Optimization.

Line Webtoon App Store Spotlight

Posted on March 29th, 2019

LINE WEBTOON is an app where webcomic artists can upload their comics for readers to find and enjoy. It hosts a number of hit online comics, designed for easy reading on mobile devices. The app makes it easy to find a new comic to enjoy, but is it an easy app to find on the App Store and Play Store? For this week’s App Store Spotlight, we take a look at LINE WEBTOON’s App Store Optimization.

Search Ads Adds New Territories

Posted on March 28th, 2019

Apple Search Ads announced the addition of new territories, enabling developers to launch campaigns in new regions. This latest update is a large-scale expansion, more than tripling the number of territories Search Ads are available in. A Search Ads campaign provides multiple benefits for an app’s App Store Optimization, so the expansion is important for developers launching apps in those regions.

Mobile Gaming Trends at GDC 2019

Posted on March 26th, 2019

With the 2019 Game Developers Conference (GDC) concluding another successful year, attendees left with new insights and looks at the latest in gaming of all shapes and sizes. Everything gaming related was on display, from large studios showcasing their latest games to advancements in virtual reality, and especially the latest in mobile gaming. These are some trends in mobile gaming showcased at GDC, and how developers can use App Store Optimization to capitalize on them.

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