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Have you ever wanted to try an app before downloading it? Developers are constantly looking at new strategies and tools that will help them improve conversion and retention, but many suffer from users that download their app and either open it once and uninstall, or never even open it.
Not all users provide the same value to an app. Multiple casual users provide different benefits than a few dedicated ones who constantly use the app, for while all users are important, the ones that continually use it provide more to an app’s success than those who just download it.
Visual assets are an app’s key tool for increasing conversions in the app stores. The icon is the first thing a user sees when browsing through the Google Play Store and screenshots are important to call out the apps core features, but the feature graphic is equally important. For Google Play, the feature graphic should not be underestimated. While icons initially attract users, the feature graphic is
Google I/O 2018 concluded May 10th, following several exciting days at the tech company’s annual conference. There were a number of announcements, including the release of Android P Beta, new information about Instant Apps, two new software tools for apps and more. Here are a few key highlights that users and developers should know: Android P As many expected, Google focused on the new Android P operating system and how it will help users more than past operating systems. Google is introducing new AI changes, including a system that uses gestures and swiping to view apps. The upcoming OS adds several new features, such as a new Android dashboard that lets users know how much time they spend on individual apps. If users want to reduce their usage, a new “Shush” feature allows them to gray out certain apps. They can also automatically set their device into Do Not Disturb mode by placing it face-down. The Android P OS is not yet released, but the Beta is available for anyone with a developer account and Pixel device.
With Google I/O taking place from May 8 to May 10, technology enthusiasts and developers alike can expect major updates and new additions to Google products and services. If you can’t make the massive conference, Google will be providing ways to follow events and announcements online through live streaming sites like YouTube, Twitch and Mixer, as well as the Google I/O conference app. As Google Play Store updates are released throughout the year, changes related to App Store Optimization (ASO) at Google I/O tend to be light. However, it’s still an important conference for the future of app development, as well as emerging technologies. Here are a few things you can expect at Google I/O 2018:
Marketing an app exclusively within the Apple App Store or Google Play Store will severely limit its visibility. A good marketing strategy has to draw users in from a wide range of sources, including both paid ad campaigns and social media. As one of the most frequently used websites and phone apps, it’s no surprise that Facebook ads are used by 93 percent of social media advertisers, and 62 percent of marketers consider it to be their most important platform. Utilizing Facebook as a marketing platform can help mobile apps grow significantly.
Google has launched yet another set of updates for its Play Store with changes that could
Who among us hasn’t clicked on an ad for an app while scrolling through Facebook, Instagram or Twitter? Very few social media users can honestly say they haven’t, which is why more and more Advertisers are turning to it to capture the attention of potential users.
Users are the undeniable backbone of any product’s success. While it is best to develop a commodity that is well-received by users, it is just as crucial to keep users engaged and happy so they are actively using that product. To stay ahead of this, developers and companies maintain consistent Reputation Management strategies using user feedback to ensure that the needs of their customers are heard and to keep them coming back. But what happens if there’s an update or new product that isn’t well-received? If the users are unhappy and the developers stand their ground, can a company, product or app still find success? Let’s look at the power users have on apps, developers and companies and whether they were able to force change.
Marketing mobile apps can seem confusing if you’re not sure where to begin. Traditional methods, such as Google UAC and Apple Search Ads, are a great way to get started, but they’re not the only way. In fact, many developers find they’re not the most effective, either.
With the 2018 Game Developers Conference (GDC 2018) a fond but recent memory, it’s time to look back on what happened at this year’s event. From the latest in AR and VR to mobile marketing, there was never a dull moment throughout the week of the conference.
Google is at it again with new updates to their Google Play Store that seem to have come out of the blue. Within the past few weeks, users have been reporting new updates that help improve the user experience both in the Play Store and while using apps and playing mobile game. These changes will help users navigate the Google Play Store more easily, discover apps, engage better with ads and even allow users to try apps without installing.