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Don’t Watch to Win: Apple Enforces “Unacceptable Behavior” Guidelines

Posted on January 31st, 2019

Apple sets several guidelines for acceptable app practices. Failure to follow them can result in an app being removed from the store, but apps still often try to work around them. Recently, Apple has begun targeting apps that violate certain guidelines. Apps that require users to watch videos, download other apps or tap on ads in exchange for compensation as a primary feature are at risk of removal.

Sailor Moon Drops App Store Spotlight

Posted on January 29th, 2019

Earlier today, the match 3 mobile game Sailor Moon Drops announced its upcoming shutdown. While the developers didn’t give the reason, players are left wondering how this could have been avoided. For this week’s App Store Spotlight, we take a look at Sailor Moon Drops and see if App Store Optimization could have saved it from this fate.

Mobile Marketing Events in 2019: Where Can You Find Gummicube?

Posted on January 26th, 2019

A new year means new events to share advancements and learn about mobile marketing. As a leader in App Store Optimization, Gummicube will be attending several to share insights and meet with mobile marketers and developers. Here are the 2019 mobile marketing events to look forward to and the ones you can find Gummicube at.

Google Play Developer Console Adds Installer Metrics

Posted on January 25th, 2019

Google has announced a change to A/B testing experiment metrics on installations. These metrics can provide new insights for developers to understand how well each variant is converting and retaining users. Using the information gleamed from the experiments, developers and marketers can test and improve their App Store Optimization strategy and improve their app’s performance.

Organic vs Paid Acquisition: Which Channels Perform Best

Posted on January 24th, 2019

App marketers often wonder what the best way to acquire users is. Do paid or organic channels acquire more users? Are the users higher quality from one or the other? While both organic and paid channels are essential to maximize your app’s outreach, it’s worth comparing the two acquisition channels to better understand their importance and impact on App Store Optimization.

LEGO® Life App Store Spotlight

Posted on January 22nd, 2019

LEGO has gone beyond the physical plastic bricks alone and has entered the world of apps with LEGO® Life. This app provides a safe, LEGO-focused social network with pictures and videos of LEGO sets. While it’s great for building toys, is its App Store Optimization constructed well too, or is it messier than LEGO bricks spilled on the floor? For this week’s App Store Spotlight, we take a look at LEGO® Life and see.

Google Play Store Changes SMS and Call Log Policy

Posted on January 18th, 2019

Google Play recently announced new changes to its security policy for SMS and call log permissions, which may impact apps with those features. This could result in several apps where sending text messages and recording calls are included in the functionality being removed from the store. Apps concerned about removal should check the policy, their app’s functions and their App Store Optimization to remain safe.

Optimize Your App's Creatives to Improve CTR

Posted on January 17th, 2019

When a user finds your app in searches, what do you want them to see first? You control that with the creatives your app page uses. These set your first impression and can have a big impact on your click-through-rate (CTR), making creative optimization an essential part of App Store Optimization.

DanMachi - Memoria Freese App Store Spotlight

Posted on January 15th, 2019

It is common for popular franchises and shows to be adapted into mobile games, whether as a quick tie-in to earn money or as a dedicated project to pay tribute to the story. One such game is “DanMachi – Memoria Freese,” a mobile game based off the fantasy comedy series “Is It Wrong to Try to Pick Up Girls in a Dungeon.” In this week’s App Store Spotlight, we take a look at Memoria Freese’s App Store Optimization and see if it needs to level up.

Soft Launching Your App: What it is and Why You Should do it

Posted on January 12th, 2019

When your app is ready, it may be tempting to launch it everywhere immediately. But discretion is often the wiser choice – a soft launch may be appropriate before your app goes live worldwide. With that in mind, here’s what you should know for your app’s soft launch and how it can help your App Store Optimization.

Apple App Store Reports Record-Breaking 2018 Holiday Profits

Posted on January 11th, 2019

2018 proved to be a record-breaking year for Apple and the App Store, with consumers worldwide spending over a billion dollars between Christmas Eve and New Year’s Eve. The week of profits was then concluded with New Year’s Day 2019 setting a new single-day record. This impressive start to 2019 continues to illustrate the growing value of the app economy, as well as why App Store Optimization is essential for success within the App Store.

App Advertising - How it Can Help App Launch

Posted on January 10th, 2019

Creating and launching an app is no easy task. Countless hours of designing and programming all lead up to the creation of a single application, which is then placed into stores to compete against millions of other apps for downloads. In order to succeed in the app market, developers and marketers need to utilize every App Store Optimization tool at their disposal. Even then, marketers still often wonder: is a paid campaign really necessary?

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