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In-app purchases are important methods of earning money through an app. Whether they’re large purchases for premium content, subscription renewals or microtransactions for in-app currency, every dollar spent in the app helps make it more of a success. To get the most out of your in-app purchases, you should be sure to name each of them – this will appeal to users better and help your App Store Optimization.
Tile is an app that works with a phone’s Bluetooth connection and GPS to help keep track of objects. Users can place a tag on keychains, boxes or other things they don’t want to misplace and find them through the app. While it’s useful for helping users find their things, can users find it on the App Store and Google Play, or does its App Store Optimization leave it lost? For this week’s App Store Spotlight, we take a look at Tile and examine its ASO.
Since the release of iOS 10, the App Store for iMessage has been available to users and developers. That means developers have more opportunities to expand their horizons by creating and submitting an iMessage app. This addition opened a whole new market for developers, but they’ll still need to make sure that they have an App Store Optimization (ASO) strategy in place to ensure that users are finding their iMessage apps and sticker packs.
The competition between the Apple App Store and Google Play Store is always fierce, but Apple has typically maintained a lead in profits. That lead has grown even further, as the App Store has earned
With the release of tvOS 12, developers with apps built for Apple TV will be preparing their apps and their App Store Optimization strategies for the new operating system. There are several guidelines and suggestions to remember for developing and launching Apple TV apps, as understanding them is key to a successful submission.
While Pokemon GO may be the Pokemon app that took the world by storm, The Pokemon Company has released other apps and mobile games. One such game is Magikarp Jump, a light game where players raise up a weak little fish Pokemon to jump high into the sky. In this week’s App Store Spotlight, we reel in Magikarp Jump and see if its App Store Optimization is super effective or a flop.
Users are the reason that apps find success. When users thoroughly enjoy an app, or experience difficulties such as performance issues, bugs, glitches, etc., they leave app ratings and user reviews to make sure their voices are heard. Both the iOS and Android platforms allow developers to respond to user reviews and ratings, but not all understand the importance behind it. Apps that are plagued by negative reviews and ratings are at risk of losing out on expanding their audience. 80% of consumers don’t trust star ratings below 4-stars. With that, App developers need to manage their reviews and ratings as a part of their ASO strategy.
Earlier this year, Google Play began testing redesigns for the Google Play Store. It seems the testing is complete, as the new design is rolling out to more and more Android devices. With this change, it’s important to understand what the impact will be on App Store Optimization and what developers should do to ensure their apps stay optimized.
Wearable technology continues to advance in use and scope, and developers are constantly releasing new apps that work with the Apple Watch. However, there are some differences between submitting a watchOS app and an iOS app, along with key App Store Optimization factors developers must consider.
When Foursquare first launched, users enjoyed checking in to their favorite locations to become its “mayor” for fun and bragging rights. As its grown, Foursquare has expanded into multiple apps – Foursquare City Guide and Foursquare Swarm. While City Guide provides travel tips and recommendations, Foursquare Swarm continues the tradition of checking in and logging the places you visit. However, is it optimized for the App Stores? In this week’s App Store Spotlight, we take a look at Foursquare Swarm.
App developers use visual aids such as screenshots and preview videos to capture users’ attention. These aids are a vital, driving force for the user acquisition funnel, but poorly done creatives can drastically damage conversion rates. The only way to convince these users to install is by making sure that their screenshots and preview video are optimized following ASO best practices. Without following these tips, developers can risk losing out on potential users that will boost their conversion.
Search Ads are a key component of App Store Optimization on the Apple App Store. They help put your app front and center in relevant search results to increase visibility and can even feed back into improving ASO by determining important and effective keywords. Apple has been going on tour throughout Europe to share the latest data on Search Ads, and the information is enlightening to their benefits.